Andrew Healy and Alex French are the Co-Founders of Bizzy Coffee, “coffee for people who don’t have time for coffee.” Bizzy Coffee comes in the form of an organic two-ounce cold brew shot and can be found in a multitude of grocery stores, as well as on Amazon.
Bizzy Coffee was created by two people who complement each other well: Alex’s background is in in Finance and Entrepreneurship while Andrew’s is in Mechanical Engineering and Manufacturing. After trial and error and some product tweaking, they created something that truly works -- an especially impressive feat in the competitive market that is Food and Beverage.
Some Questions I Ask Andrew and Alex:
- What was the worst and best experience you had during your road trip to promote and sell Bizzy Coffee? [4:05]
- What was involved in the process of recruiting people for the trip? [6:45]
- What do each of your backgrounds consist of? [11:27]
- What was the e-commerce business you both had at one point, and why did you decide to ditch it? [19:24]
- What made you choose coffee as a marketable product? [23:26]
- As soon as you got your cold brew recipe dialed in, what was the next step? [31:40]
- Were you able to secure any funding prior to applying for and getting accepted to an accelerator? [35:24]
- What were some of the most valuable lessons you learned from going through an accelerator? [37:19]
- After the accelerator program, was there a demo day? [39:23]
- After having gone through an accelerator program and getting that initial investment, do you think it was easier to raise money from local angels as a result? [41:12]
- After you raised money and your backs were against the wall, what was the next move? [42:01]
- Are there any other notable examples where you utilized data to make a business choice? [48:01]
- What exactly do you mean by “PPC”? [49:10]
- Since moving into producing coffee shots alone, has your consumer base further evolved? [49:52]
- What are some of your best marketing channels right now? [57:50]
- What is the next step for Bizzy Coffee? [1:00:00]
- Are there any books you’d recommend for entrepreneurs? [1:01:27]
- What other resources would you recommend for entrepreneurs? [1:02:46]
- What do each of your morning routines consist of? [1:04:13]
- What advice would you give to an entrepreneur looking to go into the Food and Beverage industry? [1:06:55]
Some Things You’ll Learn In This Episode:
- Where Alex and Andrew traveled to on their recent road trip
- What Alex and Andrew learned about the value of finding a good business partner
- Why their initial e-commerce product attempt didn’t work
- How long it took Alex and Andrew to get smart about coffee and what attracted them to it as a product
- How many rounds of consumer learning tests went into developing Bizzy Coffee
- What methodology Alex and Andrew used for manufacturing their product
- Why getting the first round of capital for the product was exceptionally difficult
- How Bizzy Coffee’s first investor came about
- What the pivotal first point in the business was
- What Alex and Andrew’s “aha!” moment was when they were figuring out how to tweak their product format
- One of the biggest advantages Bizzy Coffee holds as a product
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